Discover how AdHound Media transforms challenges into triumphs.
Welcome to AdHound Media’s case Studies page, where success stories come to life. Our journey through diverse industries demonstrates not only our versatility but our commitment to delivering unparalleled results. Dive into the world of strategic advertising and discover how AdHound Media transforms challenges into triumphs.
Welcome to AdHound Media’s Case Studies page, where success stories come to life. Our journey through diverse industries demonstrates not only our versatility but our commitment to delivering unparalleled results. Dive into the world of strategic advertising and discover how AdHound Media transforms challenges into triumphs.
Precision Targeting: Utilized geofencing to target custom zip codes in relevant neighborhoods, competitors, and key locations.
In navigating a fiercely competitive market, we deployed a multi-faceted strategy
In the quest for market dominance, we crafted a comprehensive strategy
Based on overall consumptions habits of the target as well as budget affordability in market, a digital-first, full-funnel strategy is still recommended over traditional media (i.e. cable, OOH, terrestrial radio).
The campaign underwent 2 renewals following its initial one-month run.
Our recommendation involved integrating Competitive Display Ads, Geofencing, and Pre-Roll Video to create an awareness campaign at the top of the sales funnel.
On-page optimizations were required for the site, focusing on industry-relevant keywords.
Recommending two key strategies: creating more content and performing on-site optimizations.
Enhancing keyword rankings for core terms related to each local dispensary, increasing geo-relevance across Florida and Pennsylvania.
The client faced hurdles in meeting marketing goals for each of their multiple locations.
Implemented a comprehensive strategy focusing on general branding and awareness for the school.
Proposed utilizing the Dominant bundle of Programmatic Display, incorporating site retargeting and search retargeting add-ons.
The client, upon recognizing the impactful results, decided to double their campaign budget, maintaining the $15,000 spend until the end of the year.
Recommended a top-of-funnel approach employing Programmatic Display, Geofencing (Devide ID), and Geofencing (Microproximity) to foster branding and awareness within the local community.
We proposed a Search Engine Marketing (SEM) initiative, organizing ad groups according to the specific accounting service type (e.g., Personal Income Tax Services, Business Bookkeeping Services).
Our suggestion involved implementing Local SEO services for all 12 locations, aiming to enhance visibility for terms like "credit union near me" and other geo-modified search queries.
Over the past two years, the focus has been on generating relevant blog content and expanding service area pages to enhance geographic relevance in nearby cities. This content-driven approach resulted in a consistent number of closed loans, but the associated loan value increased by $12 million. The strategic emphasis on a particular region also led to a surge in loan requests, prompting the need for a second office.
LocalOne SEO is crucial for franchises, multiple-location, and small- and medium-sized businesses
This gym was struggling to differentiate itself because it was located in a fierce market with many competitor gyms nearby.
Because the advertiser positions themselves in the middle in terms of price, they have to work hard to make themselves stand out in a crowded market.
Our Organic SEO and Local SEO expertise worked together to drive the business’ bottom line.
The client aimed to captivate potential shoppers, encouraging them to click on their website and take specific actions, such as visiting the store or making online purchases.
During the first month (March), the Display and Device ID campaigns yielded 576 website users, achieving a remarkable click-through rate (CTR) of 0.24%—triple the national average for a Display campaign.
Regular activities such as improving your Google Business Profile (GBP) page, building backlinks, managing top-tier citations, and focusing on citations specific to your location impact View Metrics.
We suggested using Streaming TV 60/40 to reach audiences on both big and small screens.
We suggested utilizing Target Display and Paid Search to execute four distinct campaigns, each featuring individual targeting and messaging.
To raise awareness and channel patients to the hospital facilities, we employed a mix of targeted display ads and Device ID geofencing.
Utilizing Local SEO, our team ensured customers could easily access essential information such as the phone number, address, attractive photos, popular visiting times, and reviews before visiting the business.
We suggested employing Local News Retargeting to expand our reach within the local market.
Our SEO strategists are prioritizing content marketing and authority building through the creation and publication of blogs. These blogs offer expert tips on varicose veins, tingling veins, and other high-traffic keywords.
Following a month-long video campaign that consumed their entire budget, the client garnered a mere three phone calls weekly and lacked visibility on Google's first page.
The client had a substantial budget allocated for campaigns aimed at raising awareness of two vaccines. However, they faced challenges in defining a strategic direction and establishing clear key performance indicators (KPIs).
Our recommendation involved leveraging Facebook to connect with potential customers.
We used a combination of upper-funnel and lower-funnel tactics to accomplish this advertiser’s goals.
We suggested implementing a Geofencing campaign to track foot traffic attribution, and a CRM Matchback report was conducted to confirm that our display campaign effectively attracted the client's target audience to their furniture store, resulting in increased trackable sales.
To achieve the client's primary objective of lead generation, we employed bottom-of-funnel search phrases with compelling ad copy to capture high-quality leads.
Over the last two to three years, the approach has centered around crafting blog content that aligns with the client's services.
Our team suggested leveraging Programmatic Display to make the most of the detailed behavioral and demographic targeting features.
This advertiser was looking to SELL countertops to a niche audience, specifically HIGH income and luxury-focused audiences. For that reason, we used a competitive blend display campaign to reach this specific group.
The emphasis was on targeting individuals who own homes and have a do-it-yourself mindset, particularly those interested in eco-friendly living and renewable energy.
To enhance brand recognition and awareness for Corporate, we concentrated on executing responsive Display campaigns for both Corporate and Franchise locations.
The legal space is very competitive from an SEO perspective, particularly in this market, where we find a vast number of attorneys covering the personal injury space.
The client initiated their strategy with a fresh website build, prioritizing an exceptional user experience.
Our experts in organic SEO devised a strategy to leverage the law firm's prior digital marketing initiatives, optimizing organic performance.
The client discovered the attorney through a general Google search for local attorneys, leading to the generation of a traumatic brain injury case valued at up to $1,000,000.
Their goal was to maximize online readership and subscriptions by driving relevant traffic to their high-quality editorial content.
In a highly competitive space, our primary goal was to maximize authority in preparation for fall sports coverage by acquiring quality backlinks to the site.
In order to increase engagement in the crowded online space, we deployed the use of Organic SEO to increase engagement, traffic, and newsletter signups.
We were able to secure a brand new Porsche Macan from the main sponsor as a grand prize for the sweepstakes giveaway. Nearly all of the digital marketing tactics were centered on driving up sweepstakes entries.
Our team specifically chose the mix of products in order to focus on top of the sales funnel awareness, through Display Banners, Native, Streaming Audio, and then incorporated mid-funnel using 7 Email Blasts.
This advertiser had never used video advertising.
Since the client was looking to track total donations from this campaign to help them identify successful tactics they can use in the future, we recommended running Device ID and Email campaigns to drive interested individuals to a donations-specific landing pave, which was also set up as a conversion point.
In-Market Email Marketing uniquely targets people who are extremely likely to be voting in the upcoming election, making it a powerful and efficient use of advertising budget.
Targeted Display is a cost-effective way to target a very specific audience and keep your message in front of them no matter where they go on the internet.
Streaming TV strategically directed its advertising funds toward voters whose preferences and beliefs were closely linked to supporting the education tax issue.
Digital platforms offer the flexibility to quickly modify content based on real-time feedback or changing political climates.
The biggest obstacle this advertiser was facing was their target audience was unaware that there were resources on becoming an informed voter.
We formulated a strategy to take full advantage of the client's previous digital marketing efforts in order to maximize organic performance.
Our strategy maximized the impact of the advertiser's ad spend by using Addressable Streaming TV to target only households that would be excited about this kind of service, using a list of addresses provided by the advertiser.
We recommended Device ID to hone in on individuals who exhibited luxury pursuits by geographically targeting golf courses, high-end hotels, luxury car dealerships, and competitor realtors' offices.
Our team created a customized, strategic, and date-driven full-funnel advertising plan and included programmatic display & Device ID as top-to-mid-funnel touchpoints.
We used behavioral targeting to hone in on wealthy home intenders with luxury interests and pursuits from feeder markets across the nation.
A collaboration with the client to gain industry-specific insights to support review generation rates were put in place and a white-labeled email was sent by us to a client-provided list of recipients asking them how their experience was with the option to leave a review on Google.
We recommended Email Marketing with in-Market Targeting for this campaign as the client hoped to reach specific audiences who are both interested or in-market for new homes and have a high household income.
The strategy throughout the last two years has been to focus on relevant blog content and create more individual agent pages and main service pages.
The Earned and Owned team monitored campaigns closely to ensure relevancy and accuracy across all top-tier listings.
The real estate market is highly competitive and challenging due to the nature of the MLS and related real estate platforms.
Our team ran a multi-channel digital and television marketing campaign designed to influence the blue-collar applicant's journey.
Our team recommended Dominant Display to extend reach and increase branding and awareness.
Using a Device ID strategy of targeting nearby businesses with similar customer demographics, the campaign messaging highlighted the storefront's key products and services with a call to action around various discounts for first time customers.
With multiple promotions being purchased at any given time, aligning targeting with creative is crucial to delivering the right audience the right creative.
With a target audience of family travelers, luxury travel enthusiasts, vacation planners, and parents or presence of children in the house, the client needed a multichannel approach to reach everyone.
Due to proximity to nearby college campuses, the client's main audience included parents, college-bound students, and general college sports fans.
We highly recommended Device ID to capture and track foot traffic by targeting popular local markets, malls, and sightseeing spots.
Our Select team recommended a full-funnel strategy to achieve the overall goal of gaining conversions.
Our team recommended behaviorally and demographically targeting retirees, golf enthusiasts, and affluent vacationers through Programmatic Display and Streaming TV.
