Healthcare – Hospital
Overview
Client
Hospital
Campaign Length
six months
Total Investment
$1,700
Objectives
To enhance the hospital's brand recognition and increase awareness, encouraging local residents to visit for their healthcare needs through website engagement.
Products Utilized
Local News Retargeting
Results
.3%
click through rate
Strategy & Solutions
- We suggested employing Local News Retargeting to expand our reach within the local market.
- The campaign’s emphasis shifted over time to directing traffic to department-specific landing pages, such as dermatology and after-hours care.
- A recent study by Social Media Today revealed that retargeting ads resulted in a remarkable 1,046% surge in branded searches and a substantial 726% increase in site visits.
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