People & Society – Non-Profit
Overview
Client
Non-Profit
Campaign Length
3 Months
Geography
Eastern US
Total Investment
$30,000
Objectives
Increase form fills
Products Utilized
SEM, Email, Streaming Audio, Display, and Native Advertising
Results
17k
New unique website users
300%
Increase in web traffic
139
Form fills
Strategy & Solutions
- Our team specifically chose the mix of products in order to focus on top of the sales funnel awareness, through Display Banners, Native, Streaming Audio, and then incorporated mid-funnel using 7 Email Blasts.
- To increase form fills, we leveraged SEM to complete the bottom of the funnel.
- The campaign performed so well, the client had a waitlist and had to hire more staff to handle the volume.
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Precision Targeting: Utilized geofencing to target custom zip codes in relevant neighborhoods, competitors, and key locations.
In navigating a fiercely competitive market, we deployed a multi-faceted strategy
In the quest for market dominance, we crafted a comprehensive strategy
Based on overall consumptions habits of the target as well as budget affordability in market, a digital-first, full-funnel strategy is still recommended over traditional media (i.e. cable, OOH, terrestrial radio).
The campaign underwent 2 renewals following its initial one-month run.
Our recommendation involved integrating Competitive Display Ads, Geofencing, and Pre-Roll Video to create an awareness campaign at the top of the sales funnel.
On-page optimizations were required for the site, focusing on industry-relevant keywords.
Recommending two key strategies: creating more content and performing on-site optimizations.
Enhancing keyword rankings for core terms related to each local dispensary, increasing geo-relevance across Florida and Pennsylvania.
The client faced hurdles in meeting marketing goals for each of their multiple locations.
