Home Services – Furniture Store
Overview
Client
Furniture Store
Campaign Length
Three Months
Total Investment
$3,000
Objectives
Continuously enhance local branding and awareness, while also gaining the ability to prove attribution
Products Utilized
Geofencing CRM Matchback
Results
$150k+
amount of confirmed sales from captured devices
37x
return-on-advertising-spend
100+
total matches from the full CRM Matchback report
275
unique visits captured thorugh the Foot Traffic Attribution report
364
total visit captured through the Foot Traffic Attribution report
Strategy & Solutions
- We suggested implementing a Geofencing campaign to track foot traffic attribution, and a CRM Matchback report was conducted to confirm that our display campaign effectively attracted the client’s target audience to their furniture store, resulting in increased trackable sales.
- We delivered slightly over 60,000 impressions per month, targeting mobile devices obtained from the client’s competitors who were actively considering furniture purchases.
- After three months, the campaign yielded a 0.25%+ click-through rate (CTR). The average CTR for a display campaign is 0.05%
- We conduct monthly Foot Traffic Attribution reports and multiple CRM Matchback reports to gauge our success.
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