Discover the Magic of Geo-Fencing Ads
At AdHound Media, we bring you Geo-Fencing Ads – a potent tool for cost-effective brand awareness that targets your audience precisely where they are or have been. This innovative approach doesn’t just deliver ads; it tracks in-store visits through our Foot Traffic Attribution (FTA) feature, providing you with real, measurable results.
What are Geo-Fencing Display Ads?
Imagine your ads reaching potential customers based on their physical location. That’s Geo-Fencing – also known as “location-based advertising.” These display or video ads act as animated billboards on the internet, appearing alongside content on mobile apps and websites.
How Geo-Fencing Ads Work:
Geo-fences are like invisible virtual fences strategically placed around specific locations, such as a competitors’ store or a city block.
When individuals enter these boundaries with their phones, their presence is recorded. Whether they live nearby, visited last year, or stepped into a competitor’s store recently, Geo-Fencing captures it all. Plus, with Foot Traffic Attribution (FTA), you can track if users physically visit your store during the campaign.
Two Powerful Geo-Fencing Targeting Strategies:
- Device ID Geofencing: Targets based on users' past locations and interests.
- Microproximity Geofencing: Targets users in real-time, considering their current location.
Diverse Audiences, Tailored Targeting:
- Device ID Targeting: Reach users based on their past locations and behaviors.
- Demo Audience Targeting: Tailor ads to specific demographics, ethnicities, interests, and more.
- Addressable Category Targeting: Connect with past visitors of specific business categories.
- Address Match Targeting: Engage existing customers using their provided residential addresses.
- Predicted Mover Audience Targeting: Target potential movers before they relocate.
Unleash the power of Geo-Fencing Ads with AdHound Media – your gateway to hyper-targeted, location-specific advertising that transforms your brand’s visibility.
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