Automotive – Auto Dealership #2
Overview
Client
Auto Dealership
Campaign Length
Four Months
Objectives
Increase sales and foot traffic by improving online visibility
Products Utilized
Programmatic Display, Geofencing, Paid Search, SEO
Results
Greatest Sales Month
The dealership recorded it’s greatest sales month in 30 years.
78
Average monthly vehicle sales increased from 45 to 78 during/after the campaign.
Strategy & Solutions
In navigating a fiercely competitive market, we deployed a multi-faceted strategy:
- Targeted Precision:
- Focused on buyers interested in Ford-specific vehicles.
- Programmatic Display allowed for targeting a niche clientele interested in specific makes and models.
- Online Visibility Enhancement:
- Employed Paid Search and SEO to bolster the dealership’s ranking on Google searches, ensuring heightened online visibility.
- Competitor Conquest:
- Leveraged Geofencing to capture devices from competitor locations
- Served targeted ads to capture devices, directing potential customers from competitor locations to the client’s dealership.
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