Home Services – Seasonal Franchise
Overview
Client
Seasonal Franchise
Campaign Length
6 months (Jan – July)
Total Investment
$24,000 per location
Objectives
Enhance the visibility and awareness of the corporate brand. Boost lead generation for franchise locations, both during peak warmer months and their off-season.
Products Utilized
Programmatic Display, Paid Search, Facebook, Organic SEO
Results
288%
increase display click-through rate
40.11%
increased display clicks
37.35%
increase Facebook clicks
48.37%
increased Facebook reach
Strategy & Solutions
- To enhance brand recognition and awareness for Corporate, we concentrated on executing responsive Display campaigns for both Corporate and Franchise locations.
- This resulted in an immediate boost in visibility and engagement, driving increased traffic to the client’s website.
- For the majority of franchise locations, we adopted a bottom-of-the-funnel strategy to draw in leads from potential clients in the market.
- We crafted a Paid Search campaign designed to deliver highly targeted search ads, prioritizing quality leads while keeping the cost per lead as low as possible.
- The franchisees typically expanded their budget during the busy summer months to maximize market share capture.
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