Home Services – Home Cleaning Franchise
Overview
Client
year round home cleaning franchise
Campaign Length
6 months
Total Investment
$36,000 per location
Objectives
generate high quality leads in the market for cleaning services
Products Utilized
organic SEO
Results
21.7%
decrease in cost per conversion. After six months, not only did the client see a significant increase in calls and unique callers, search conversions, and conversion rates, there was also a 21.76% decrease in cost per conversion.
231%
more calls
68.65%
more search conversions
64%
increased conversion rate
71.9%
increased search impressions
Strategy & Solutions
- To achieve the client’s primary objective of lead generation, we employed bottom-of-funnel search phrases with compelling ad copy to capture high-quality leads.
- A branded campaign was also implemented to ensure the client’s visibility when potential clients specifically searched for the brand.
- As the franchisees prioritized lead generation over brand awareness, Google search-based ads were predominantly crafted to maximize the generation of high-quality leads.
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