Real Estate – Realtor
Overview
Client
Realtor
Campaign Length
Five Months
Geography
Large city in the Midwest
Total Investment
$4,792
Objectives
The client sought to drive local awareness to win new business and increase Google reviews
Products Utilized
Local SEO
Results
44%
Total increase in Google views on Maps and Search
28%
Increase in calls placed via the Google Business Profile (GBP)
52
Number of updates to out-of-date listing information
12
Duplicate listings suppressed
Strategy & Solutions
- The Earned and Owned team monitored campaigns closely to ensure relevancy and accuracy across all top-tier listings.
- Photos were optimized and added quarterly.
- Google Business Profile (GBP) listing was filled out and checked for quality assurance on Google Maps and Search.
- Local schema was implemented.
- This allowed the brand name to be considered more reputable by updating and managing each Google Business Profile (GBP) listing and ensuring that listings were uniform across directions.
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