Entertainment – Casino
Overview
Client
Casino
Campaign Length
Four Months
Objectives
In light of COVID-19 health and safety guidelines, the client aimed to communicate that their venue has become entirely smoke-free.
Products Utilized
Programmatic Display
Results
84
total clicks reported
.10%
Click-through rate
85,000
total impressions served
Strategy & Solutions
- Strategic Bundle Recommendation:
- Proposed utilizing the Dominant bundle of Programmatic Display, incorporating site retargeting and search retargeting add-ons.
- Target Audience Focus:
- Designed the campaign to specifically target individuals interested in visiting casinos, hotels, entertainment venues, and gambling/slot machines.
- Impressive Engagement:
- The client, impressed by the notable post-impression and post-click engagement, decided to extend the campaign duration by three months.
- Power of Programmatic Display:
- Highlighted Programmatic Display as a robust method for precisely targeting specific audiences, particularly for branding and awareness objectives.
- Enhanced Retargeting Impact:
- Emphasized the potential of retargeting efforts included in selected bundles, underscoring their ability to significantly bolster the effectiveness of a campaign.
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