Home Services – Concrete Coating Company
Overview
Client
Concrete Coating Company
Campaign Length
13 months
Total Investment
$350k
Objectives
Increase brand awareness and drive more qualified leads
Products Utilized
Search Engine Optimization (SEO), Search Engine Marketing (SEM), Chat, Connected TV
Results
6,825
leads
2.66MM
impressions
58.8k
clicks
2.25%
click through rate
Strategy & Solutions
- We used a combination of upper-funnel and lower-funnel tactics to accomplish this advertiser’s goals.
- CTV allowed us to increase brand awareness for relevant audiences based on online behaviors and people searching for like-services.
- SEM & SEO were used to get leads from people already in the consideration phase. This resulted in this business to show up at the TOP of Google results page, when searching for keywords related to the products and services offered.
- Once on the site, the tracking we implemented around leads and the addition of our Chat Bot helped us achieve our goals grow this account over time.
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