Recruiting & Staffing – Hospital Radiology Department
Overview
Client
Hospital Radiology Department
Campaign Length
Three Months
Geography
Zip codes in the Midwest
Total Investment
$7,500
Objectives
To increase the number of applications received for their radiology technician job openings
Products Utilized
Programmatic Display
Results
168
Applications received within first week of campaign
26
Qualified resumes received after day 1 of campaign
17-30
Average number of resumes received every week after the first
.11%
Click through rate (CTR)
Strategy & Solutions
- Our team recommended Dominant Display to extend reach and increase branding and awareness.
- Behavioral and demographic elements were applied to target jobseekers in the health and medical fields.
- The client swapped creatives every four to six weeks (adhering to best practice) to remain top of mind and combat creative fatigue. This also allowed the client to understand which creative styles and formats work best for recruiting technicians for future reference. Search retargeting was also enabled for this campaign.
- For the recruiting industry, qualified candidates can be identified based on job-seeking behaviors such as searching for relevant key terms, visiting careers and recruitment websites, or belonging to certain job titles or industries.
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