Broadcast Marketing
Overview
Client
Broadcast Marketing
Campaign Length
Three Months
Total Investment
$185,000
Objectives
To maintain or increase Nielsen rating
Products Utilized
Streaming TV, Facebook, Prospecting Display, Streaming Audio, Retargeting Display
Results
16.9M
Impressions
48k
Clicks
0.3%
CTR
2.1M
Video Views
2.2M
Conversions
Strategy & Solutions
- Based on overall consumptions habits of the target as well as budget affordability in market, a digital-first, full-funnel strategy is still recommended over traditional media (i.e. cable, OOH, terrestrial radio).
- Leverage performance-based CTV, which provides market-level reach at efficient CPMs; complement C-TV efforts with Streaming Audio and Facebook.
- Supplement top-of-funnel placements with high targeted display – blend a prospecting and retargeting to ensure frequency of messaging and encourage increased viewership.
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