Real Estate – Real Estate
Overview
Client
Real Estate
Campaign Length
Six Months
Products Utilized
LocalOne SEO: Review Generation
Results
5%
Click Rate
58%
Open Rate
3
New Reviews
Strategy & Solutions
A collaboration with the client to gain industry-specific insights to support review generation rates were put in place and a white-labeled email was sent by us to a client-provided list of recipients asking them how their experience was with the option to leave a review on Google. The client participated in review generation once a quarter starting in Month 3 of the campaign. The client also provided us with specific wording to make the email unique to their industry.
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Precision Targeting: Utilized geofencing to target custom zip codes in relevant neighborhoods, competitors, and key locations.
In navigating a fiercely competitive market, we deployed a multi-faceted strategy
In the quest for market dominance, we crafted a comprehensive strategy
Based on overall consumptions habits of the target as well as budget affordability in market, a digital-first, full-funnel strategy is still recommended over traditional media (i.e. cable, OOH, terrestrial radio).
The campaign underwent 2 renewals following its initial one-month run.
Our recommendation involved integrating Competitive Display Ads, Geofencing, and Pre-Roll Video to create an awareness campaign at the top of the sales funnel.
On-page optimizations were required for the site, focusing on industry-relevant keywords.
Recommending two key strategies: creating more content and performing on-site optimizations.
Enhancing keyword rankings for core terms related to each local dispensary, increasing geo-relevance across Florida and Pennsylvania.
The client faced hurdles in meeting marketing goals for each of their multiple locations.
