People & Society – Non-Profit Art Center Fundraising Event
Overview
Client
Non-Profit Art Center Fundraising Event
Campaign Length
2 months
Total Investment
$3,500
Objectives
Increase ticket sales for their largest fundraising event of the year
Products Utilized
Pre-Roll Video
Results
30%+
percentage increase in attendance & ticket sales
64%
completion rate
5x
return on investment
131
total clicks recorded
Strategy & Solutions
- This advertiser had never used video advertising. Great importance was put on making the most significant impact on an audience who may have never seen this brand before
- This advertiser was also running radio broadcast ads in the local area. These video ads were sent to places that the radio broadcast wouldn’t reach, greatly extending their reach to new audiences
- To advertise to only the audiences that would most likely respond well to these ads, targeting focused on those interested in the arts, entertainment, festivals, and events
- The strategy worked, with 64% of all ads being watched all the way to the end. Showing that we reached an audience that cared about our advertiser’s message
- Adding Pre-Roll Video to their ad strategy was the only change they made compared to last year’s ad campaign
- By combining traditional radio broadcast ads with digital pre-roll video, they created an ad campaign that increased their sales by 30%!
- The client was so impressed by this campaign’s performance that they will continue to use this strategy for ALL future events
Welcome to AdHound Media’s Case Studies page, where success stories come to life. Our journey through diverse industries demonstrates not only our versatility but our commitment to delivering unparalleled results. Dive into the world of strategic advertising and discover how AdHound Media transforms challenges into triumphs.
Precision Targeting: Utilized geofencing to target custom zip codes in relevant neighborhoods, competitors, and key locations.
In navigating a fiercely competitive market, we deployed a multi-faceted strategy
In the quest for market dominance, we crafted a comprehensive strategy
Based on overall consumptions habits of the target as well as budget affordability in market, a digital-first, full-funnel strategy is still recommended over traditional media (i.e. cable, OOH, terrestrial radio).
The campaign underwent 2 renewals following its initial one-month run.
Our recommendation involved integrating Competitive Display Ads, Geofencing, and Pre-Roll Video to create an awareness campaign at the top of the sales funnel.
On-page optimizations were required for the site, focusing on industry-relevant keywords.
Recommending two key strategies: creating more content and performing on-site optimizations.
Enhancing keyword rankings for core terms related to each local dispensary, increasing geo-relevance across Florida and Pennsylvania.
The client faced hurdles in meeting marketing goals for each of their multiple locations.
