Real Estate – Home Developer
Overview
Client
Home Developer
Campaign Length
One Year
Total Investment
$31,200
Objectives
Grow online presence and increase form submission
Products Utilized
Local SEO & Organic SEO
Results
41%
More form submissions
161%
New users
218%
More website clicks
125%
Increase in organic traffic
127%
Increase in website impressions
Strategy & Solutions
- We formulated a strategy to take full advantage of the client’s previous digital marketing efforts in order to maximize organic performance.
- This included expanding their content rich with relevant keywords that will reach their target audience.
- We also employed an intricate internal and external linking action plan, and hyper-specific structured data markup on a page-level basis.
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Precision Targeting: Utilized geofencing to target custom zip codes in relevant neighborhoods, competitors, and key locations.
In navigating a fiercely competitive market, we deployed a multi-faceted strategy
In the quest for market dominance, we crafted a comprehensive strategy
Based on overall consumptions habits of the target as well as budget affordability in market, a digital-first, full-funnel strategy is still recommended over traditional media (i.e. cable, OOH, terrestrial radio).
The campaign underwent 2 renewals following its initial one-month run.
Our recommendation involved integrating Competitive Display Ads, Geofencing, and Pre-Roll Video to create an awareness campaign at the top of the sales funnel.
On-page optimizations were required for the site, focusing on industry-relevant keywords.
Recommending two key strategies: creating more content and performing on-site optimizations.
Enhancing keyword rankings for core terms related to each local dispensary, increasing geo-relevance across Florida and Pennsylvania.
The client faced hurdles in meeting marketing goals for each of their multiple locations.
