Real Estate – New Residential Builds
Overview
Client
Real Estate - New Residential Builds
Campaign Length
Six Months
Geography
Feeder markets across the US for the real estate industry (e.g. Atlanta, New York, San Francisco, Houston)
Total Investment
$52,000
Objectives
To drive qualified buyers to their website and increase inquires into the residential builds
Products Utilized
Programmatic Display, Device ID, Search Engine Marketing, YouTube Bumper Ads, Facebook & Instagram
Results
28
Residences sold (all part of the new build)
32,011
Clicks to the client’s website
31
Contact form fills
27
Clicks to the client’s subscribe buttons from prospective buyers via Search Engine Marketing
6,500
Landing page conversions
Strategy & Solutions
- We used behavioral targeting to hone in on wealthy home intenders with luxury interests and pursuits from feeder markets across the nation.
- For Device ID, we suggested targeting wealthy individuals using our Demographic Selector tool to ensure that we were serving ads to relevant and qualified consumers.
- Conversions were assigned to the campaign for the client’s “Contact Us” and “Amenities” pages, and call tracking was enabled for the Paid Search campaign.
- Full-funnel strategies provide multiple touchpoints to prospective customers throughout their buyer’s journey. Identifying specific campaign goals and challenges will help our team provide the best proposals, strategies, and optimizations.
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Precision Targeting: Utilized geofencing to target custom zip codes in relevant neighborhoods, competitors, and key locations.
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Recommending two key strategies: creating more content and performing on-site optimizations.
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