Political – Political Party #2
Overview
Client
Political Party
Campaign Length
7 Days
Geography
25 Zip Codes of a metro area in the Southeast US
Total Investment
$6,000
Objectives
Rallying Voters whose priorities align with the education tax issue to cast their votes.
Products Utilized
Streaming TV 60% Large Screen, 40% Small Screen
Results
120k
Large Screen Impressions
87%
Large Screen Completion Rate
87k
Small Screen impressions
38%
Small Screen Completion rate
0.12%
Small Screen CTR
Strategy & Solutions
- Streaming TV strategically directed its advertising funds toward voters whose preferences and beliefs were closely linked to supporting the education tax issue.
- With the increasing shift from traditional TV to streaming services, these platforms provide access to a broader and more diverse audience, including younger voters, more tech-savvy audiences, and those who might not be reached through conventional media channels.
- Ultimately, the success of the Streaming TV ad campaign exceeded expectations, and there was a higher-than-anticipated margin of victory for the education tax increase issue.
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