Legal – Attorney
Overview
Client
Attorney
Campaign Length
6 Months
Total Investment
$92,400
Objectives
Maximize organic search visibility by overcoming competitors in an aggressive search market
Products Utilized
Custom Organic SEO
Results
112
form fills
12.2k
Sessions (up 13.7%)
7.5k
engaged sessions (up 19.7%)
10.5k
new users (up 16.3%)
75
calls
Strategy & Solutions
- The legal space is very competitive from an SEO perspective, particularly in this market, where we find a vast number of attorneys covering the personal injury space.
- To combat a challenging market, a Custom solution was necessary to ensure our application of SEO matched the velocity of the competition.
- By maintaining consistent aggressiveness towards SEO best practice and strategic oversight, we generated awareness for the firm in the relevant and drove significant KPI growth.
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Precision Targeting: Utilized geofencing to target custom zip codes in relevant neighborhoods, competitors, and key locations.
In navigating a fiercely competitive market, we deployed a multi-faceted strategy
In the quest for market dominance, we crafted a comprehensive strategy
Based on overall consumptions habits of the target as well as budget affordability in market, a digital-first, full-funnel strategy is still recommended over traditional media (i.e. cable, OOH, terrestrial radio).
The campaign underwent 2 renewals following its initial one-month run.
Our recommendation involved integrating Competitive Display Ads, Geofencing, and Pre-Roll Video to create an awareness campaign at the top of the sales funnel.
On-page optimizations were required for the site, focusing on industry-relevant keywords.
Recommending two key strategies: creating more content and performing on-site optimizations.
Enhancing keyword rankings for core terms related to each local dispensary, increasing geo-relevance across Florida and Pennsylvania.
The client faced hurdles in meeting marketing goals for each of their multiple locations.
