Home Services – Luxury Countertop Company
Overview
Client
Luxury Countertops Company
Total Investment
$28,000
Objectives
Increase foot traffic to the storefront & increase revenue
Products Utilized
Geofenicng, Dominant Display, Search Engine Marketing
Results
58
direct sales
$3k
average sale amount
6:1
return on ad spend
1.7MM
impressions
Strategy & Solutions
- This advertiser was looking to SELL countertops to a niche audience, specifically HIGH income and luxury-focused audiences. For that reason, we used a competitive blend display campaign to reach this specific group.
- We were looking to drive users into the business’s location, so we included geofencing to collect users historical location data and deliver ads to users that spend time in their competition’s business.
- To drive leads to their website, we spent about half of the budget on SEM. This resulted in this business to show up at the TOP of Google results page, when searching for countertops.
- Finally, we were sure to include Local SEO to drive reviews and critical business information across their listings.
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