People & Society – Community Non-Profit
Overview
Client
Community Non-Profit
Campaign Length
4 Months
Geography
Southern US
Total Investment
$25,000
Objectives
Increase donations, giveaway entries, event awareness
Products Utilized
Email & Display
Results
822
individual donors
$68k
sweepstake donations
74.7k
targeted email opens
24.9%
email open rate
1.4M
impressions
Strategy & Solutions
- We were able to secure a brand new Porsche Macan from the main sponsor as a grand prize for the sweepstakes giveaway. Nearly all of the digital marketing tactics were centered on driving up sweepstakes entries.
- Display was chosen to drive awareness to the main event, where the giveaway and most of the donations would occur. The frequency achieved through the display campaign also drove interest in the target audience and helped the event stay top of mind in the months leading up to it.
- We recommended Targeted Email campaigns to drive interested individuals to enter the sweepstakes giveaway and drive website traffic to their landing page. The email turned this into an omni-channel approach and added another touch with the target audience.
- The campaigns targeted high new with households, $100k+HHI, Porsche enthusiasts, auto enthusiasts, clothing/fashion, and families with teenagers.
Welcome to AdHound Media’s Case Studies page, where success stories come to life. Our journey through diverse industries demonstrates not only our versatility but our commitment to delivering unparalleled results. Dive into the world of strategic advertising and discover how AdHound Media transforms challenges into triumphs.
Precision Targeting: Utilized geofencing to target custom zip codes in relevant neighborhoods, competitors, and key locations.
In navigating a fiercely competitive market, we deployed a multi-faceted strategy
In the quest for market dominance, we crafted a comprehensive strategy
Based on overall consumptions habits of the target as well as budget affordability in market, a digital-first, full-funnel strategy is still recommended over traditional media (i.e. cable, OOH, terrestrial radio).
The campaign underwent 2 renewals following its initial one-month run.
Our recommendation involved integrating Competitive Display Ads, Geofencing, and Pre-Roll Video to create an awareness campaign at the top of the sales funnel.
On-page optimizations were required for the site, focusing on industry-relevant keywords.
Recommending two key strategies: creating more content and performing on-site optimizations.
Enhancing keyword rankings for core terms related to each local dispensary, increasing geo-relevance across Florida and Pennsylvania.
The client faced hurdles in meeting marketing goals for each of their multiple locations.
