Introduce the Power of Streaming Audio to Your Marketing Mix
Easily integrate non-skippable, brand-safe programmatic audio advertising into your local marketing initiatives. Programmatic audio empowers you to select inventory based on location and time of day, providing targeted outreach to your desired audience. Enjoy the benefits of real-time decision reporting, conversion metrics, cross-device targeting, and omnichannel optimization, all while running traditional radio campaigns.
Key Features:
1
Comprehensive Reporting:
Track metrics like completion rate, clicks, and conversions to evaluate audio's synergy with other channels and strategies.
2
Companion Banners:
Enhance engagement with clickable companion banners leading to dedicated landing pages.
3
Retargeting Capabilities:
Re-engage users who have reached the midpoint or end of your audio ad.
Streaming audio offers unparalleled reach, with users carrying these channels on their mobile devices throughout their day. With 224 million digital audio listeners in the US, platforms like Spotify alone account for 83.1 million users.
In a world where music and podcasts are omnipresent, streaming audio allows your advertiser’s messages to seamlessly integrate into people’s daily auditory experiences.
What Makes Streaming Audio Unique?
- Non-Skippable Ads: Captivate your audience, as the vast majority listens to the entire ad.
- Enhanced Brand Recall: Outperform display ads with better brand recall.
- Continuous Engagement: Reach users, even when they're not actively looking at screens.
What Are Streaming Audio Ads?
These are audio ads strategically placed between songs and podcasts on popular digital listening platforms such as Spotify, iHeartRadio, SoundCloud, Triton, Univision, Entravision, and more. Clickable companion display banners accompany your audio ad, ensuring engagement on the listener’s device screen. Target users by geographic location and retarget those who have previously engaged with your ads.
Streaming Audio is an affordable and effective way to expose a broad audience to your brand, leveraging the lasting impact of the human voice.
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