Home Services – HVAC Company
Overview
Client
HVAC company
Objectives
The client approached us because they were experiencing low traffic on their website. They observed that their site wasn't generating the expected number of appointments and was not ranking well for keywords associated with their core services. o Their primary objective was to enhance their online presence, aiming to boost website traffic and, consequently, increase the number of appointments booked.
Products Utilized
Organic SEO
Results
36.7%
more traffic
3.53%
more users
9.97%
more calls
206.36%
goal completions from all traffic
303.27%
increase in keyword visibility
Strategy & Solutions
- Over the last two to three years, the approach has centered around crafting blog content that aligns with the client’s services. This includes updating and optimizing the content on service pages and developing extra service area pages to enhance geo-relevance in neighboring areas.
- A majority of the blog content is based on Frequently Asked Questions. This has performed well in driving traffic to the clients website and getting those users to convert.
- A link-building strategy was implemented and we worked the past year to build out various content pages to increase the domain authority of the site.
- We built out these core pages and increased authority with geo-related links such as “AC Repair Phoenix” or “Drain Cleaning Gilbert” which built up the authority on the main site, leading to more sales and calls turning into repairs/ maintenance.
- By building these content pages, we have seen better keyword rankings for queries related to the specific services offered, resulting in a massive boost in traffic and new users.
- A Progressive Web App and Amplified Mobile Page have also been added on top of their site, driving high page speed scores and making the site very easy to use on mobile devices.
- The faster the site, the more likely it is a user will stay around, leading, and there is much more of an opportunity of getting that person’s business. Overall, things have been going really well and they continue to see growth and have seen record numbers for the past few months.
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