Cannabis – Cannabis Dispensary
Overview
Client
Cannabis Dispensary
Campaign Length
19 months
Geography
Western US
Objectives
The dispensary aimed to boost website traffic and attract attention to their online product reservation services.
Products Utilized
Organic SEO
Results
200
daily sessions (up from 30)
15
conversions daily (up from 5)
75%
keyword visibility
Strategy & Solutions
- Organic SEO Strategies
- Recommending two key strategies: creating more content and performing on-site optimizations.
- Content Focus
- Concentrated on creating content related to specific strains and strain-types, guided by thorough keyword research.
- Technical Overhaul
- Identified a lack of technical optimization across the entire site.
- Overhauled tags and descriptions for core pages and, notably, individual strain descriptions.
- Holistic SEO Benefits
- Emphasized that dispensaries not only gain from SEO research and implementation but, more significantly, a structural shift towards online ordering.
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