Real Estate – Realtor #2
Overview
Client
Realtor
Campaign Length
1 Year
Geography
Southern US
Total Investment
$85,800
Objectives
Overcoming their competition in search results and increase engagement
Products Utilized
Custom Organic SEO
Results
64%
More conversions
52%
More new users
41%
More engaged sessions
24k
Sessions
Strategy & Solutions
- The real estate market is highly competitive and challenging due to the nature of the MLS and related real estate platforms.
- SEO plated a strong role in maximizing website performance.
- It was important the client adopted practices that offered a unique online presence for the brand to stand out.
- We combined on-page optimization with an added focus on building authority and bringing in stronger link signals to relevant pages.
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Precision Targeting: Utilized geofencing to target custom zip codes in relevant neighborhoods, competitors, and key locations.
In navigating a fiercely competitive market, we deployed a multi-faceted strategy
In the quest for market dominance, we crafted a comprehensive strategy
Based on overall consumptions habits of the target as well as budget affordability in market, a digital-first, full-funnel strategy is still recommended over traditional media (i.e. cable, OOH, terrestrial radio).
The campaign underwent 2 renewals following its initial one-month run.
Our recommendation involved integrating Competitive Display Ads, Geofencing, and Pre-Roll Video to create an awareness campaign at the top of the sales funnel.
On-page optimizations were required for the site, focusing on industry-relevant keywords.
Recommending two key strategies: creating more content and performing on-site optimizations.
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The client faced hurdles in meeting marketing goals for each of their multiple locations.
