Real Estate – Luxury Real Estate Agency
Overview
Client
Luxury Real Estate Agency
Campaign Length
One Month
Geography
Zip codes within a 50-mile radius of the sales office
Total Investment
$3,000
Objectives
To get prospective buyers to visit the client's sales office
Products Utilized
Device ID & Site Retargeting
Results
5
High-quality prospects identified to purchase $2MM-$10MM homes
13
Total visits to the client’s sales office
230
Total conversions from Site Retargeting
400
Total clicks recorded from Site Retargeting
Strategy & Solutions
- We recommended Device ID to hone in on individuals who exhibited luxury pursuits by geographically targeting golf courses, high-end hotels, luxury car dealerships, and competitor realtors’ offices. Device ID’s foot traffic attribution (FTA) records powerful conversion data like who walked into the advertiser’s location(s) after someone saw an ad.
- Retargeting was implemented on the client’s site by placing pixels on specific and wildcard URLs to entice users to return to the site and request an appointment. We were also able to track conversions using the pixels added to the site.
- A highly targeted campaign featuring top-funnel tactics will ensure that your advertising efforts and reach are maximized. The multiple reports generated from Device ID, such as the Audience insight and Point of interest attribution reports, provide key insights designed to drive more foot traffic to physical locations.
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