Home Services – HVAC Service Provider
Overview
Client
HVAC Service Provider
Campaign Length
14 Months
Total Investment
$42,000
Objectives
Increase number of inquiries for HVAC maintenance. Grow branding and awareness amongst individuals in-market for air conditioners.
Products Utilized
Programmatic Display
Results
5,535
total conversions recorded
6,951
total clicks to the clients website
0.15%
click through rate
Strategy & Solutions
- Our team suggested leveraging Programmatic Display to make the most of the detailed behavioral and demographic targeting features.
- As the client had dual objectives, our Operations team established two campaigns to more precisely target each audience.
- One campaign focused on individuals in-market for home repairs and maintenance
- The other campaign targeted users who had recently searched for HVAC and climate control companies/services
- Conversion tracking was the priorty for this client so all five (free) conversion URLS were set up to record conversions and actions by users
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