Home Services – Online Marketplace for Renewable Energy
Overview
Client
Online Marketplace for Renewable Energy (social panels & solar power systems)
Campaign Length
One Year
Total Investment
$390k+ Annually
Objectives
Increase brand awareness, drive more qualified leads to the website, increase phone call orders, and reach a minimum 5x return-on-investment (ROI) for eCommerce revenue
Products Utilized
Programmatic Display, Streaming TV, YouTube, Search Engine Marketing, Organic SEO
Results
$2MM
ecommerce revenue tracked
10x
return on advertising spend for Google Ad campaigns
142
online orders attributed to the Programmatic Display campaign
26%
increase in eCommerce conversion rate
Strategy & Solutions
- The emphasis was on targeting individuals who own homes and have a do-it-yourself mindset, particularly those interested in eco-friendly living and renewable energy.
- We tracked website traffic using Google Analytics, providing insights into week-over-week eCommerce growth. Additionally, phone call tracking was activated for the SEM and Google Shopping campaigns.
- The display campaign received 2,115 clicks to clients website with a click-through rate of .14% (2x national average). There have been 15,609 conversions including 142 confirmed online orders from the campaign.
- The SEM campaigns began as standard SEM campaigns, transitioned to Google Shopping campaigns, and are currently operating as Performance Max campaigns. Our success has been acknowledged by Google, prompting them to request a case study on our current 10x ROI with Performance Max.
- Streaming TV has demonstrated superior performance in terms of cost-per-view compared to YouTube. Together, they have contributed to a notable increase in organic traffic (up 25%) and direct traffic (up 10%) since the launch. Recognizing YouTube’s significance for DIYers, we have broadened our targeting to encompass specific channels and industry influencers.
- Our team is dedicated to expanding the budget through new initiatives, including off-grid retargeting and nurture streams. We are specifically targeting Cannabis growers and implementing Weather Triggers, such as power outages, for enhanced campaign effectiveness.
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