Tourism – Vacation Resort
Overview
Client
Vacation Resort
Campaign Length
Two Months
Geography
75 miles around a large city in the South
Total Investment
$4,850
Objectives
Grow branding & awareness and gain hotel room bookings
Products Utilized
Programmatic Display, Device ID, Streaming TV
Results
87
Unique visits to the vacation resort
178
Total visits to the vacation resort
404
Clicks
64
Conversions
Strategy & Solutions
- Our team recommended behaviorally and demographically targeting retirees, golf enthusiasts, and affluent vacationers through Programmatic Display and Streaming TV.
- Optimizations were made by adding more creative sizes to the Display campaign to extend reach and relevancy.
- The Device ID campaign utilized a competitive conquesting strategy by geo fencing similar vacation resorts in the area.
- Nearly 90 unique device IDs were recorded to the vacation resort across the two-month campaign period, which indicates there individuals received our ad and then physically visited the client’s location.
- A pixel was placed onsite with five conversion URLs set up to track user actions on the client’s location and booking pages.
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