Tourism – Hotel
Overview
Client
Hotel
Campaign Length
Three Weeks
Geography
United States
Total Investment
$8,000
Objectives
Increase branding & awareness and boost room bookings during college sports seasons
Products Utilized
Streaming TV
Results
15%
Increase in room bookings
92.46%
Total video completion rate
256
Conversions
320
Clicks
Strategy & Solutions
- Due to proximity to nearby college campuses, the client’s main audience included parents, college-bound students, and general college sports fans.
- Streaming TV allowed us to use behavioral and demographic targeting to hone in on the ideal customers.
- The 60/40 bundle served 60% of the ordered impressions to Large Screens (Smart TVs or TV connected to the internet, puck, stick, or dongle) and 40% to Small Screens (mobile, tablet, and desktop)
- Five conversion URLs were set up to track webpage visits on booking links, photo galleries, and ‘about us’ pages
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