Recruiting & Staffing – Factory & Warehouse Position Recruiter
Overview
Client
Factory & Warehouse Position Recruiter
Campaign Length
Three Months
Geography
Small cities on the East Coast
Objectives
To target blue-collar job seekers and increase applications by 25% for the client's non-CDL Driver and Order Selector warehouse positions during their busy summer season
Products Utilized
Programmatic Display, Streaming TV, Facebook & Instagram, O&O
Results
63%+
Actual increase in the number of relevant applications received
51%
Percentage of applications attributed to this campaign through our Matchback reports
175
Number of candidates who visited the client’s application page from a Streaming TV ad
248
Number of candidates who visited the client’s application page from a Display ad
Strategy & Solutions
- Our team ran a multi-channel digital and television marketing campaign designed to influence the blue-collar applicant’s journey.
- We attracted their attention with high energy and eye-catching commercials airing on targeted Streaming TV and in news, sports, and entertainment programming on TV.
- We engaged them with targeted social media (Facebook & Instagram) display ads. and converted prospective applicants through hyper-targeted Display banners.
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