People & Society – Non-Profit Organization
Overview
Client
Non-Profit Organization
Campaign Length
Three Weeks
Geography
Mid West US
Objectives
Grow the number of donations received
Products Utilized
Device ID & Email Marketing
Results
7,400
visits to the client’s donation page
83
Donations directly tied to the Device ID campaign
Strategy & Solutions
- Since the client was looking to track total donations from this campaign to help them identify successful tactics they can use in the future, we recommended running Device ID and Email campaigns to drive interested individuals to a donations-specific landing pave, which was also set up as a conversion point.
- Big-Box and local stores were targeted using Device ID to extend reach, while the Email campaign focused on targeting moms with children, holiday shoppers, and online shoppers.
- Take advantage of matchback reports to track return on advertising spend (ROAS)! Setting up conversion points by placing a pixel on a client’s website will also enable more in-depth reporting and analysis.
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