Cannabis – Dispensary
Overview
Client
Dispensary
Objectives
The client approached us to enhance website traffic and boost brand recognition, ultimately resulting in increased in-store sales and pre-orders.
Products Utilized
Organic SEO & Local SEO
Results
157%
more calls
127%
more organic sessions
462%
increase in Google Business profile directions clicks
95%
YOY gain in indirect Queries throughout their GBP listings
53%
YOY gain in sessions (over 207k sessions) – Started around 30,000 to 40,000 per month
Strategy & Solutions
To address the identified needs, our approach included:
- Enhancing keyword rankings for core terms related to each local dispensary, increasing geo-relevance across Florida and Pennsylvania.
- Amplifying the site’s authority through targeted link outreach for keywords aligned with user searches in the Valley.
To execute the keyword strategy, emphasis was placed on creating relevant blog content and expanding content on location pages, making them more geo-relevant in specific areas across Florida and Pennsylvania.
From an authority perspective, we implemented a link-building strategy, connecting back to pertinent terms in the cannabis industry and incorporating localized geos for heightened local relevance. This link-building effort significantly contributed to the increased authority of their Local Pages on the site. Building links to the content pages resulted in improved keyword rankings for relevant queries associated with specific dispensaries, such as “Dispensary in Orlando,” for example.
