Business & Industrial – Logistics & Transportation Company
Overview
Client
Logistics & Transportation Company
Campaign Length
One Month
Geography
Highly populated college towns on the East Coast
Total Investment
$6,000
Objectives
To generate qualified bookings and boost inquiries, particularly through phone calls, for their moving services.
Products Utilized
programmatic display, geofencing, pre-roll video
Results
678
conversions (phone calls & website visits) recorded
581
clicks to clients websites
0.14%
click through rate
Strategy & Solutions
- Our recommendation involved integrating Competitive Display Ads, Geofencing, and Pre-Roll Video to create an awareness campaign at the top of the sales funnel.
- Behavior and demographic targets were employed to focus on college students in search of moving services, with university campuses geofenced to monitor foot traffic.
- A conversion-tracking pixel was implemented on the client’s website to monitor and measure conversions.
- Placing a pixel on a client’s website or specific landing pages is instrumental for recording conversions in Programmatic Display campaigns, offering comprehensive tracking and reporting capabilities.
- Depending on the defined conversion goals, pixels can be positioned on pages like “Contact Us” or “Products & Services,” or across all pages.
Welcome to AdHound Media’s Case Studies page, where success stories come to life. Our journey through diverse industries demonstrates not only our versatility but our commitment to delivering unparalleled results. Dive into the world of strategic advertising and discover how AdHound Media transforms challenges into triumphs.
Precision Targeting: Utilized geofencing to target custom zip codes in relevant neighborhoods, competitors, and key locations.
In navigating a fiercely competitive market, we deployed a multi-faceted strategy
In the quest for market dominance, we crafted a comprehensive strategy
Based on overall consumptions habits of the target as well as budget affordability in market, a digital-first, full-funnel strategy is still recommended over traditional media (i.e. cable, OOH, terrestrial radio).
The campaign underwent 2 renewals following its initial one-month run.
On-page optimizations were required for the site, focusing on industry-relevant keywords.
Recommending two key strategies: creating more content and performing on-site optimizations.
Enhancing keyword rankings for core terms related to each local dispensary, increasing geo-relevance across Florida and Pennsylvania.
The client faced hurdles in meeting marketing goals for each of their multiple locations.
Implemented a comprehensive strategy focusing on general branding and awareness for the school.
