Automotive – Auto Dealership
Overview
Client
Auto Dealership
Campaign Length
Two-Month Snapshot
Objectives
Increase automotive service appointments and new car sales
Products Utilized
Programmatic Display & Geofencing
Results
41
vehicles sold
192
service appointments booked
$91,600
in vehicles sold
11x
return on investment
Strategy & Solutions
- Precision Targeting: Utilized geofencing to target custom zip codes in relevant neighborhoods, competitors, and key locations.
- Dynamic Messaging: Deployed multiple ads showcasing various brands and service offers for a tailored audience.
- Measurable Impact: Leveraged Geofencing for CRM match back reporting, enabling precise measurement and optimization of the campaign’s ROI.
Welcome to AdHound Media’s Case Studies page, where success stories come to life. Our journey through diverse industries demonstrates not only our versatility but our commitment to delivering unparalleled results. Dive into the world of strategic advertising and discover how AdHound Media transforms challenges into triumphs.
In navigating a fiercely competitive market, we deployed a multi-faceted strategy
In the quest for market dominance, we crafted a comprehensive strategy
Based on overall consumptions habits of the target as well as budget affordability in market, a digital-first, full-funnel strategy is still recommended over traditional media (i.e. cable, OOH, terrestrial radio).
The campaign underwent 2 renewals following its initial one-month run.
Our recommendation involved integrating Competitive Display Ads, Geofencing, and Pre-Roll Video to create an awareness campaign at the top of the sales funnel.
On-page optimizations were required for the site, focusing on industry-relevant keywords.
Recommending two key strategies: creating more content and performing on-site optimizations.
Enhancing keyword rankings for core terms related to each local dispensary, increasing geo-relevance across Florida and Pennsylvania.
The client faced hurdles in meeting marketing goals for each of their multiple locations.
Implemented a comprehensive strategy focusing on general branding and awareness for the school.
