Legal – Employment Law Firm
Overview
Client
Employment Law Firm
Objectives
This client has established itself as a prominent figure in employment law, specializing in cases related to wrongful termination, whistleblower actions, and discrimination on a nationwide scale. More recently, they have ventured into the highly competitive field of personal injury law and reached out for assistance to gain traction in this new area.
Products Utilized
Organic SEO, Local SEO
Results
16%
more sessions
40%
more organic conversions
74%
more organic impressions
15%
increase in organic clicks
19%
more local search views
Strategy & Solutions
- The client initiated their strategy with a fresh website build, prioritizing an exceptional user experience. The design aimed to facilitate long-form content on pages, strategically aligning with our keyword targeting for organic SEO.
- Alongside the recent website construction, a tailored Organic SEO strategy was implemented. This strategy emphasized the development of compelling content and the acquisition of high-quality backlinks to enhance the new site’s visibility for distinct categories of personal injury cases. This approach effectively segmented the expansive “personal injury” sector into targeted areas where the client could achieve more competitive positioning.
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