Legal – Law Firm
Overview
Client
Law Firm
Campaign Length
One Year
Total Investment
$40,200
Objectives
Drive website traffic to online form, increase phone calls and foot traffic
Products Utilized
Organic SEO
Results
843%
more form fills
58%
more website clicks
58%
increase in website impressions
33%
increase in organic traffic
Strategy & Solutions
- Our experts in organic SEO devised a strategy to leverage the law firm’s prior digital marketing initiatives, optimizing organic performance. This involved implementing a robust content strategy to expand the range of keywords for which their website ranked, ensuring visibility in the top 10 positions of the search results page.
- Within a year, this firm experienced remarkable expansion in visibility for a broader range of search terms, leading to a substantial increase in website traffic. This additional traffic surpassed the set conversion targets.
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Precision Targeting: Utilized geofencing to target custom zip codes in relevant neighborhoods, competitors, and key locations.
In navigating a fiercely competitive market, we deployed a multi-faceted strategy
In the quest for market dominance, we crafted a comprehensive strategy
Based on overall consumptions habits of the target as well as budget affordability in market, a digital-first, full-funnel strategy is still recommended over traditional media (i.e. cable, OOH, terrestrial radio).
The campaign underwent 2 renewals following its initial one-month run.
Our recommendation involved integrating Competitive Display Ads, Geofencing, and Pre-Roll Video to create an awareness campaign at the top of the sales funnel.
On-page optimizations were required for the site, focusing on industry-relevant keywords.
Recommending two key strategies: creating more content and performing on-site optimizations.
Enhancing keyword rankings for core terms related to each local dispensary, increasing geo-relevance across Florida and Pennsylvania.
The client faced hurdles in meeting marketing goals for each of their multiple locations.
