Healthcare – Healthcare
Overview
Client
Healthcare
Campaign Length
8 Months
Objectives
Increase new patients for primary care and orthopedic divisions
Products Utilized
targeted display, geofencing
Results
1,244
new people to the hospital from geofencing
6x
return on investment
Strategy & Solutions
- To raise awareness and channel patients to the hospital facilities, we employed a mix of targeted display ads and Device ID geofencing.
- In the primary care campaign, our focus was on families and mothers with children, targeting locations with consistent foot traffic like grocery stores and outdoor parks.
- In the orthopedics campaign, our target audience comprised active adults and individuals aged 35 and above, specifically those engaged in activities like biking and outdoor recreation. We geofenced parks, bike paths, and areas frequented by active adults.
- The combination of Display and Device ID Geofencing enabled us to achieve an extended reach, particularly in a top-of-funnel awareness and branding campaign.
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