Entertainment – Casino #2
Overview
Client
Casino
Campaign Length
9 Months
Geography
[Population Size Reached] One million
Total Investment
$67,500
Objectives
Increase foot traffic to client’s table games
Products Utilized
Geofencing, Pre-Roll Video, Streaming TV
Results
1,500
Average number of unique visitors per month recorded through eofneicng foot traffic reports
20%+
increase in foot traffic after adding Streaming TV to the strategy
Strategy & Solutions
- Budget Expansion Recognition:
- The client, upon recognizing the impactful results, decided to double their campaign budget, maintaining the $15,000 spend until the end of the year.
- NFL Season Targeting Boost:
- With the commencement of the NFL season, targeted efforts towards fans of the local team yielded positive outcomes, prompting an additional increase in the budget.
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Precision Targeting: Utilized geofencing to target custom zip codes in relevant neighborhoods, competitors, and key locations.
In navigating a fiercely competitive market, we deployed a multi-faceted strategy
In the quest for market dominance, we crafted a comprehensive strategy
Based on overall consumptions habits of the target as well as budget affordability in market, a digital-first, full-funnel strategy is still recommended over traditional media (i.e. cable, OOH, terrestrial radio).
The campaign underwent 2 renewals following its initial one-month run.
Our recommendation involved integrating Competitive Display Ads, Geofencing, and Pre-Roll Video to create an awareness campaign at the top of the sales funnel.
On-page optimizations were required for the site, focusing on industry-relevant keywords.
Recommending two key strategies: creating more content and performing on-site optimizations.
Enhancing keyword rankings for core terms related to each local dispensary, increasing geo-relevance across Florida and Pennsylvania.
The client faced hurdles in meeting marketing goals for each of their multiple locations.
