Entertainment – Dining & Entertainment Venue
Overview
Client
Dining & Entertainment Venue
Campaign Length
One Month
Objectives
To enhance on-site visits, boost reservations for the client's evening dinner shows, and encourage patrons to extend their stay by enjoying the client's nightclub, with the ultimate goal of driving foot traffic.
Products Utilized
Programmatic Display, Geofencing, Geofencing Microproximity
Results
382
new visits from geofencing campaigns
$50+
spend per person at dinner and/or nightclub
$19,100+
gross revenue from one-month campaign
Strategy & Solutions
- Top-of-Funnel Strategy:
- Recommended a top-of-funnel approach employing Programmatic Display, Geofencing (Devide ID), and Geofencing (Microproximity) to foster branding and awareness within the local community.
- Targeted Demographics:
- Designed campaigns specifically targeting individuals aged 21 and above with an interest in dining out and entertainment.
- Conquest Targeting:
- Executed a conquest targeting strategy using Device ID to deliver display ads to locals who had visited the client’s competitors in the preceding six months.
Welcome to AdHound Media’s Case Studies page, where success stories come to life. Our journey through diverse industries demonstrates not only our versatility but our commitment to delivering unparalleled results. Dive into the world of strategic advertising and discover how AdHound Media transforms challenges into triumphs.
Precision Targeting: Utilized geofencing to target custom zip codes in relevant neighborhoods, competitors, and key locations.
In navigating a fiercely competitive market, we deployed a multi-faceted strategy
In the quest for market dominance, we crafted a comprehensive strategy
Based on overall consumptions habits of the target as well as budget affordability in market, a digital-first, full-funnel strategy is still recommended over traditional media (i.e. cable, OOH, terrestrial radio).
The campaign underwent 2 renewals following its initial one-month run.
Our recommendation involved integrating Competitive Display Ads, Geofencing, and Pre-Roll Video to create an awareness campaign at the top of the sales funnel.
On-page optimizations were required for the site, focusing on industry-relevant keywords.
Recommending two key strategies: creating more content and performing on-site optimizations.
Enhancing keyword rankings for core terms related to each local dispensary, increasing geo-relevance across Florida and Pennsylvania.
The client faced hurdles in meeting marketing goals for each of their multiple locations.
