Political – Voting Activism Group
Overview
Client
Voting Activism Group
Campaign Length
3 Days
Geography
Western US
Total Investment
$700
Objectives
Encourage confidence in the integrity of the election system & to maximize voter turnout.
Products Utilized
Pre-Roll Video
Results
028%
Click through rate
35%
Completion rate
42k
Impressions
Strategy & Solutions
- Digital platforms offer the flexibility to quickly modify content based on real-time feedback or changing political climates. These ads were strategically launched just the final three days before the election and deployed in counties showing signs of low political voter turnout.
- As the election nears, people often consume more online content seeking information about candidates and issues.
- Pre-roll ads were used in this crucial moment because of their ability to target people who are on the fence about voting, maximizing the effectiveness of the ad budget.
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