Political – Voting Activism Resource
Overview
Client
Voting Activism Resource
Campaign Length
1 Month
Geography
Western US
Total Investment
$900
Objectives
Get potential voters to visit their website and use their voting information resources
Products Utilized
Targeted Display & Display Retargeting
Results
51k
Targeted Display impressions
41k
Retargeting click-through rate
101
Retargeting clicks
41k
Site retargeting impressions
37
Targeted Display clicks
Strategy & Solutions
- The biggest obstacle this advertiser was facing was their target audience was unaware that there were resources on becoming an informed voter.
- Targeted Display was selected because it is a cost-effective way to target a very specific audience and keep your message in front of them no matter where they go on the internet.
- As shown in the results, retargeting was a crucial part of this campaign because it kept reminding the audience of the importance of voting even after they left the advertiser’s website.
- In facet, the majority of the clicks happened more than seven days after someone saw their first impression. Meaning that retargeting and frequency were key to the success of this campaign.
Welcome to AdHound Media’s Case Studies page, where success stories come to life. Our journey through diverse industries demonstrates not only our versatility but our commitment to delivering unparalleled results. Dive into the world of strategic advertising and discover how AdHound Media transforms challenges into triumphs.
Precision Targeting: Utilized geofencing to target custom zip codes in relevant neighborhoods, competitors, and key locations.
In navigating a fiercely competitive market, we deployed a multi-faceted strategy
In the quest for market dominance, we crafted a comprehensive strategy
Based on overall consumptions habits of the target as well as budget affordability in market, a digital-first, full-funnel strategy is still recommended over traditional media (i.e. cable, OOH, terrestrial radio).
The campaign underwent 2 renewals following its initial one-month run.
Our recommendation involved integrating Competitive Display Ads, Geofencing, and Pre-Roll Video to create an awareness campaign at the top of the sales funnel.
On-page optimizations were required for the site, focusing on industry-relevant keywords.
Recommending two key strategies: creating more content and performing on-site optimizations.
Enhancing keyword rankings for core terms related to each local dispensary, increasing geo-relevance across Florida and Pennsylvania.
The client faced hurdles in meeting marketing goals for each of their multiple locations.
