Fitness – Personal Trainer Certifying Service
Overview
Client
Personal Trainer Certifying Service
Campaign Length
Seven Months
Total Investment
$1,820,000
Objectives
Bring in more qualified leads for their sales team and increase online sales
Products Utilized
Display, Paid Search & Facebook
Results
4,633
Online sales in the first four months
28.1k
Leads in the first four months
$29
Cost per lead
300%
Increase in sales at the end of the year
Strategy & Solutions
- Because the advertiser positions themselves in the middle in terms of price, they have to work hard to make themselves stand out in a crowded market. This campaign is designed to differentiate themselves with their higher-quality services compared to the competition and then drive conversions.
- Our recommendation was to utilize a full funnel strategy consisting of Display, Paid Search, and Facebook. This combination of products helped drive users down the sales funnel towards conversion.
- This client recorded the largest sales month in company history.
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Precision Targeting: Utilized geofencing to target custom zip codes in relevant neighborhoods, competitors, and key locations.
In navigating a fiercely competitive market, we deployed a multi-faceted strategy
In the quest for market dominance, we crafted a comprehensive strategy
Based on overall consumptions habits of the target as well as budget affordability in market, a digital-first, full-funnel strategy is still recommended over traditional media (i.e. cable, OOH, terrestrial radio).
The campaign underwent 2 renewals following its initial one-month run.
Our recommendation involved integrating Competitive Display Ads, Geofencing, and Pre-Roll Video to create an awareness campaign at the top of the sales funnel.
On-page optimizations were required for the site, focusing on industry-relevant keywords.
Recommending two key strategies: creating more content and performing on-site optimizations.
Enhancing keyword rankings for core terms related to each local dispensary, increasing geo-relevance across Florida and Pennsylvania.
The client faced hurdles in meeting marketing goals for each of their multiple locations.