News & Media – Local Sports Media
Overview
Client
Local Sports Media
Campaign Length
Three Months
Geography
Eastern US
Total Investment
$3,300
Objectives
Increase website traffic and expand audience
Products Utilized
Organic SEO
Results
223%
More traffic
124%
More users
249%
More engagement
Strategy & Solutions
- In a highly competitive space, our primary goal was to maximize authority in preparation for fall sports coverage by acquiring quality backlinks to the site.
- In conjunction with limits, an on-site optimization focus commenced to maximize the ranking performance of their already high-quality content.
- Within a short 90-day period, traffic and engagement metrics had shown sizable increases.
Welcome to AdHound Media’s Case Studies page, where success stories come to life. Our journey through diverse industries demonstrates not only our versatility but our commitment to delivering unparalleled results. Dive into the world of strategic advertising and discover how AdHound Media transforms challenges into triumphs.
Precision Targeting: Utilized geofencing to target custom zip codes in relevant neighborhoods, competitors, and key locations.
In navigating a fiercely competitive market, we deployed a multi-faceted strategy
In the quest for market dominance, we crafted a comprehensive strategy
Based on overall consumptions habits of the target as well as budget affordability in market, a digital-first, full-funnel strategy is still recommended over traditional media (i.e. cable, OOH, terrestrial radio).
The campaign underwent 2 renewals following its initial one-month run.
Our recommendation involved integrating Competitive Display Ads, Geofencing, and Pre-Roll Video to create an awareness campaign at the top of the sales funnel.
On-page optimizations were required for the site, focusing on industry-relevant keywords.
Recommending two key strategies: creating more content and performing on-site optimizations.
Enhancing keyword rankings for core terms related to each local dispensary, increasing geo-relevance across Florida and Pennsylvania.
The client faced hurdles in meeting marketing goals for each of their multiple locations.
