News & Media – Media Client
Overview
Client
Media Client
Campaign Length
5 months
Geography
Western US
Total Investment
$13,500
Objectives
Drive traffic newsletter signups
Products Utilized
Organic SEO
Results
125%
More traffic
178%
More users
55%
More engagement
181
New conversions
Strategy & Solutions
- In order to increase engagement in the crowded online space, we deployed the use of Organic SEO to increase engagement, traffic, and newsletter signups.
- The SEO strategy was designed to maximize the effect of content written by a multitude of editors, copywriters, etc.
- We designed a playbook to align key stakeholders alongside the execution of optimizations that drove highly engaged, unique users.
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Precision Targeting: Utilized geofencing to target custom zip codes in relevant neighborhoods, competitors, and key locations.
In navigating a fiercely competitive market, we deployed a multi-faceted strategy
In the quest for market dominance, we crafted a comprehensive strategy
Based on overall consumptions habits of the target as well as budget affordability in market, a digital-first, full-funnel strategy is still recommended over traditional media (i.e. cable, OOH, terrestrial radio).
The campaign underwent 2 renewals following its initial one-month run.
Our recommendation involved integrating Competitive Display Ads, Geofencing, and Pre-Roll Video to create an awareness campaign at the top of the sales funnel.
On-page optimizations were required for the site, focusing on industry-relevant keywords.
Recommending two key strategies: creating more content and performing on-site optimizations.
Enhancing keyword rankings for core terms related to each local dispensary, increasing geo-relevance across Florida and Pennsylvania.
The client faced hurdles in meeting marketing goals for each of their multiple locations.
