News & Media – Local Newspaper
Overview
Client
Local Newspaper
Campaign Length
3 Months
Geography
Eastern US
Total Investment
$4,050
Objectives
Increase website traffic and brand awareness
Products Utilized
Organic SEO
Results
144%
More traffic
122%
More users
167%
More conversions
Strategy & Solutions
- Their goal was to maximize online readership and subscriptions by driving relevant traffic to their high-quality editorial content.
- Organic SEO aligns directly with the goals of increasing overall traffic and content consumption as we are able to tailor the campaign focus towards maximizing crawlability and authority around covered topics.
- In a short 3-month period, they experienced significant movement overall brand awareness, readership, and traffic. Additionally, conversions (new subscribers) increased heading into what tends to be a busier season.
Welcome to AdHound Media’s Case Studies page, where success stories come to life. Our journey through diverse industries demonstrates not only our versatility but our commitment to delivering unparalleled results. Dive into the world of strategic advertising and discover how AdHound Media transforms challenges into triumphs.
Precision Targeting: Utilized geofencing to target custom zip codes in relevant neighborhoods, competitors, and key locations.
In navigating a fiercely competitive market, we deployed a multi-faceted strategy
In the quest for market dominance, we crafted a comprehensive strategy
Based on overall consumptions habits of the target as well as budget affordability in market, a digital-first, full-funnel strategy is still recommended over traditional media (i.e. cable, OOH, terrestrial radio).
The campaign underwent 2 renewals following its initial one-month run.
Our recommendation involved integrating Competitive Display Ads, Geofencing, and Pre-Roll Video to create an awareness campaign at the top of the sales funnel.
On-page optimizations were required for the site, focusing on industry-relevant keywords.
Recommending two key strategies: creating more content and performing on-site optimizations.
Enhancing keyword rankings for core terms related to each local dispensary, increasing geo-relevance across Florida and Pennsylvania.
The client faced hurdles in meeting marketing goals for each of their multiple locations.
