Tourism – Cruise Line
Overview
Client
Cruise Line
Campaign Length
2 Months
Geography
North Eastern US
Total Investment
$160,300
Objectives
Ticket Purchases
Products Utilized
Standard SEO, Competitive Display, Pre-Roll, Microproximity, SEM
Results
12,849
Tickets sold in the first 6 weeks.
20%
Increase in YoY sales in 2nd month
70k
Conversions on the buy ticket page
$0.32
Average CPC
Strategy & Solutions
- With a target audience of family travelers, luxury travel enthusiasts, vacation planners, and parents or presence of children in the house, the client needed a multichannel approach to reach everyone.
- With a goal of more page visits and tickets purchased, they received over 70k conversions on the buy tickets checkout page, 615 on the contact us page, 350 phone calls and 277 users have bought Cruise tickets.
- SEM is leading the results, but wouldn’t be as impressive without the video and display assets running alongside.
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