Retail – Jewelry Company
Overview
Client
Jewelry Company
Campaign Length
3 Months
Geography
Western US
Objectives
The client wanted to build their new customer base and boost foot traffic to their brick-and-mortar location.
Products Utilized
Device ID
Results
183
Visits to the storefront
162
New Customers
Strategy & Solutions
- Using a Device ID strategy of targeting nearby businesses with similar customer demographics, the campaign messaging highlighted the storefront’s key products and services with a call to action around various discounts for first time customers.
- The campaign used a lookback window of six months, enabling device targeting for those locations.
- Device ID campaigns remain highly effective because people are targeted where they are physically located after they’ve left competitors locations.
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