Cannabis – Multi-Location Cannabis Dispensary
Overview
Client
Multi-Location Cannabis Dispensary
Campaign Length
One Year
Geography
Western US
Objectives
Increase clicks to clients website & grow the number of phone calls from prospective customers
Results
218.71%
average increase in clicks to site from Google Business Profile pages
26.41%
average growth in number of phone calls received from prospective customers
8.27%
average increase in clicks from driving directions to the clients brick and mortar locations.
Strategy & Solutions
- Marketing Challenges Across Locations
- The client faced hurdles in meeting marketing goals for each of their multiple locations.
- Local SEO Recommendation:
- Our suggested approach involved implementing tailored Local SEO services for each location.
- Enhancing Brand Reputation:
- Updating and managing each Google Business Profile (GBP) listing aimed to enhance the brand’s overall reputation.
- Uniform Listings Across Directories:
- Ensured consistency in listings across various directories, fostering a cohesive brand image.
- Improved Local Visibility:
- Keeping the client’s GBP profile updated and accurate significantly improved the chance of appearing in the local “3-pack,” providing potential customers with essential information for conversion.
Welcome to AdHound Media’s Case Studies page, where success stories come to life. Our journey through diverse industries demonstrates not only our versatility but our commitment to delivering unparalleled results. Dive into the world of strategic advertising and discover how AdHound Media transforms challenges into triumphs.
Precision Targeting: Utilized geofencing to target custom zip codes in relevant neighborhoods, competitors, and key locations.
In navigating a fiercely competitive market, we deployed a multi-faceted strategy
In the quest for market dominance, we crafted a comprehensive strategy
Based on overall consumptions habits of the target as well as budget affordability in market, a digital-first, full-funnel strategy is still recommended over traditional media (i.e. cable, OOH, terrestrial radio).
The campaign underwent 2 renewals following its initial one-month run.
Our recommendation involved integrating Competitive Display Ads, Geofencing, and Pre-Roll Video to create an awareness campaign at the top of the sales funnel.
On-page optimizations were required for the site, focusing on industry-relevant keywords.
Recommending two key strategies: creating more content and performing on-site optimizations.
Enhancing keyword rankings for core terms related to each local dispensary, increasing geo-relevance across Florida and Pennsylvania.
Implemented a comprehensive strategy focusing on general branding and awareness for the school.
