Business & Industrial – Manufacturer
Overview
Client
Manufacturer
Objectives
The client wanted more people to visit their website and express interest through forms, phone calls, or downloads. Given the prolonged closing time for leads, especially with construction companies and engineers, making sure the leads are relevant and qualified was crucial.
Products Utilized
Organic SEO
Results
68%
more sessions
2.7%
more users
448%
more organic conversions
5,410
more clicks
2.27
average session duration
Strategy & Solutions
- On-page optimizations were required for the site, focusing on industry-relevant keywords.
- The backlink profile lacked both branded and keyword anchors compared to competitors, prompting our team to target these anchors in link-building efforts.
- On-site optimizations encompassed enhancing title tags, incorporating meta descriptions, and adjusting headings for core product pages.
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